According to the FTC’s complaint, consumers came into contact with the scammer if they subscribed before Match completed its fraud review process. Many consumers purchased subscriptions because of these deceptive ads, hoping to meet a real user who might be “the one.” The FTC alleges that instead, these consumers often would have found a scammer on the other end. By contrast, Match prevented existing subscribers from receiving email communications from a suspected fraudulent account. The FTC alleges that millions of contacts that generated Match’s “You caught his eye” notices came from accounts the company had already flagged as likely to be fraudulent. Specifically, when nonsubscribers with free accounts received likes, favorites, emails, and instant messages on, they also received emailed ads from Match encouraging them to subscribe to to view the identity of the sender and the content of the communication. According to the FTC’s complaint, Match sent emails to nonsubscribers stating that someone had expressed an interest in that consumer. Match allows users to create profiles free of charge, but prohibits users from responding to messages without upgrading to a paid subscription. Match Touts Fake Love Interest Advertisements, Often From Scammers “Online dating services obviously shouldn’t be using romance scammers as a way to fatten their bottom line.” “We believe that conned people into paying for subscriptions via messages the company knew were from scammers,” said Andrew Smith, Director of the FTC’s Bureau of Consumer Protection. For instance, the FTC alleges Match offered false promises of “guarantees,” failed to provide services to consumers who unsuccessfully disputed charges, and made it difficult for users to cancel their subscriptions. The agency also alleges that Match has unfairly exposed consumers to the risk of fraud and engaged in other allegedly deceptive and unfair practices. (Match), the owner of, Tinder, OKCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on. The Federal Trade Commission sued online dating service Match Group, Inc.
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